A Tour of Intent Media’s New NYC Office
Intent Media, a software company that uses predictive analytics to help travel brands maximize revenue per visitor, hired interior design firm JIDK to redesign their offices in New York’s Hudson Square neigborhood.
“Visitors enter into the 25,000 square-foot space via a reception and waiting area beneath a skylight. Around the corner, a short hallway of meeting rooms leads to an open workspace with phone booths and conference rooms with an expansive canteen space with a stage, projector and tiered seating nearby. A large birch staircase leads to the main workspace of the second floor, complete with fully height adjustable workstations, a standup meeting room, phone rooms, a lounge, lockers & diner booths with reclaimed wood tops.The open office is bright and spacious to accommodate the CEO’s preference for management sitting with staff, while the variety of workstations provide flexibility for the staff’s day-to-day needs. An additional long art-filled hallway leads away from the primary working grounds to connect with an auxiliary wing full of lounge spaces, conference rooms, an additional pantry, and access to a work-friendly roof deck with adjacent bar area. To further Intent Media’s mission, the former tenant’s exclusive corner office with a private bathroom and sweeping views of the Hudson and lower Manhattan was transformed into a lounge and game room now filled with large sofas and bean bag chairs. Additionally, several spray art murals completed by employees decorate the space, emphasising the company’s collaborative culture. Other artwork, such as the large inflatable Koons-esque balloon dog, is referential to the company’s dog friendly policy. The color palette of the space also reflects this playful attitude while increasing wayfinding efficiency. Primary work zones are grounded by shades of calming blue while the various breakout spaces sport orange and red carpeting, believed to boost creativity and collaboration. Meanwhile, tertiary zones such as the yoga/ gaming studio have purple carpeting, conducive for active work.”
Location: Hudson Square – New York City, New York
Date completed: 2017
Size: 25,000 square feet