A Look Inside Publicis’ Cool New Sofia Office
Publicis, an advertising agency that provides strategic creative and digital ideas, recently hired interior design & architecture laboratory Cache atelier, to fit-out their offices in Sofia, Bulgaria.
“The general purpose of the refurbishment Cache atelier finished for the Bulgarian office of the advertising agency Publicis was to unite existing dedicated spaces in a fluid open area that meets the ongoing creative process of the company. The main idea of the Cache team was to create an environment that blends classic workstations with a variety of additional areas where anyone can find its place and gain inspiration. The studio kept the atmosphere as clear as possible offering a variety of solutions to boost up the creative process and to ensure a neutral background where the ideas of the team to grow and develop. The industrial touch in the exposed duct and workstations materials leaves the sense of a reference to an idea factory. Different decorative elements, all derived from Publicis main strategy and approach are developed and introduced in a funky and memorable way”.