Outsell’s Minneapolis Headquarters by Gensler
Design and architecture firm Gensler has designed a new headquarters for the research and advisory firm Outsell in Minneapolis, Minnesota.
“Outsell develops analytic software that leverages real-time online consumer interactions and applies predictive algorithms to optimize consumer engagement, overlapping technology and creative expertise. That concept of overlap was a key driver of the design of its new Minneapolis headquarters. People overlap in various spaces along a main circulation path, which become significant nodes for engagement and accelerated serendipity. A large café and adjacent reception area can accommodate a gathering of the entire staff by opening a metal drapery that otherwise separates the two yet maintains a visual connection. The overall result is a restrained, graceful design that helps tell Outsell’s distinctive story,” says Gensler
- Location: Minneapolis, Minnesota
- Design and photos: Gensler
![Conference room… outsell-gensler-minneapolis-2](https://www.officelovin.com/wp-content/uploads/2014/07/outsell-gensler-minneapolis-2.jpg)
![Very unusual workspace… outsell-gensler-minneapolis-3](https://www.officelovin.com/wp-content/uploads/2014/07/outsell-gensler-minneapolis-3.jpg)
![Breakout space… outsell-gensler-minneapolis-4](https://www.officelovin.com/wp-content/uploads/2014/07/outsell-gensler-minneapolis-4.jpg)
![Kitchen… outsell-gensler-minneapolis-5](https://www.officelovin.com/wp-content/uploads/2014/07/outsell-gensler-minneapolis-5.jpg)
![outsell-gensler-minneapolis-6](https://www.officelovin.com/wp-content/uploads/2014/07/outsell-gensler-minneapolis-6.jpg)
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