A Peek Inside Betaworks’ Cool NYC Office
Betaworks is a New York City-based startup studio that builds next-generation internet technologies. Besides that, Betaworks has also invested in successful startups such as: ProductHunt, Tumblr, Beep, Everlane, Venmo, Kickstarter and Medium. The company’s headquarters are located in New York’s Meetpacking District and were designed by Desai/Chia.
“Our design unifies and clarifies the work flow, creative flow and social flow of the many companies that make up Betaworks. We realized early on that creative ideas were being introduced and tested throughout the company in a range of venues. It was important to support ad-hoc events that allow incubating start-ups to overlap and ignite a more powerful conversation than if they were holed up in their own private offices.We created areas for “work” and “play” with a “communication street” on each floor. The “street” represents the connective thoroughfare that joins the different companies and also becomes an informal meeting area– it is populated with whiteboards, seating benches, display cubbies, and logo inserts. People can break out onto the “street” to discuss different ideas in a quick charrette mode. Many of the design details were inspired by the Betaworks logo. In it, one sees a cluster of unique forms that are fitted together with a modern interpretation of the traditional welded joint”, said Desai/Chia
- Location: Meetpacking District – New York City, New York
- Size: 17,000 square feet
- Design and photos: Desai/Chia
- Contractor: Cora Construction