A Tour of E:MG’s Stylish Moscow Headquarters
E:MG is an advertising agency that helps clients sell more smarter and do it in a more affordable, faster and consumer-friendly way. E:MG’s office is located in Moscow, Russia and was designed by interior and architecture design firm Vox Architects.
“When designing an office for E:MG advertising agency, Boris Voskoboynikov (author of many creative spaces: BBDO, Saatchi & Saatchi, Leo Burnett, Afisha, Rambler etc) put his choice in favor of simple materials and simple techniques that have been implemented in the decoration: self-leveling flooring, central volumes – the distinctive feature of the author, so-called “architecture in interior” – are made of plaster slabs and paint-coated. Imagery of the interiors is built around graphic elements. Most significant is a large spatial composition that comprises E, M, G letters created of different materials. When locating the decorative text, the architect was playing with the perspective: he placed the letters on different surfaces and at a certain point one can read the company’s name. The client was receptive to the recommendations of the light designer: the lightning system installed in the office turned to be the most appropriate. The largest part of the office a public open space, although some zones, such as for an accounting department, are isolated”, said Vox Architects
- Location: Moscow, Russia
- Size: 12,900 square feet
- Design: Vox Architects
- Photos: Alexey Kniazev