A Tour of Heineken’s Cool New U.S. Headquarters
Heinekein, a global developer and marketer of premium beer and cider brands, recently hired architecture and interior design firm Spector Group, to design their new, 60,000-square-foot headquarters in White Plains, New York.
“As primary interior architect, Spector Group consolidated Heineken from two locations into the company’s headquarters at 360 Hamilton Avenue in White Plains, New York. The project consisted of the redesign and expansion of Heineken’s bar and social zones, and the enhancement and densification of their existing 60,000-square-foot bi-level space. In an effort to encourage Heineken’s culture through architecture, Spector Group’s design involves an open plan with a variety of social hubs allowing for maximum employee interaction and engagement. Upon entering the space, employees and guests are greeted by a palette of simple raw materials, which are offset by modern design elements throughout the expansive bar, “insperience” hub and reception area. Designed for flexibility, these open areas cater to large events, training programs and other multi-use functions. The modern ceiling feature, large interactive digital screens and experiential bar design capture the brand’s forward-thinking and innovative culture. In an effort to densify and support the new open work style, all dedicated office spaces were converted to meeting and team rooms. Each meeting room’s design showcases the Heineken portfolio and is equipped for the gamut of meeting styles and needs. To maximize connectivity, Spector Group opened up and redesigned the existing intercommunicating stairway between the two floors and main social zones. A centrally located café encourages spontaneous interaction and increases the sense of community. Platforms around the base of the staircase provide a casual breakout environment for employees to enjoy coffee or lunch together,” says Spector Group