SurveyMonkey, a technology company offering a cloud-based people powered data platform enabling individuals and companies to have conversations at scale, recently moved into a new headquarters, located in San Mateo, California.
“Our in-house Brand Creative Experience team started working on the new office space design last year when SurveyMonkey’s new headquarters was still under construction. We wanted to find creative ways to bring our new brand and the mission to “Power the Curious” to life in this new space. This was really a dream come true for the design team—what designer wouldn’t want to create with a 200,000 square-foot building as a blank canvas? We went to work researching and brainstorming to find ways to express curiosity and People Powered Data, as well as the tenets of our values and culture in designing rooms, walls and hallways so that employees would experience the brand every day. Some of our ideas were pretty ‘out there’—balloon art, a graffiti monkey head, TVs and kitchen appliances literally powered by people, as well as an entire wall made of post-it notes. The challenge was to focus on what truly meant something to our brand and culture. The marketing Content Strategy team came up with the brilliant idea to name all 128 conference rooms after places, things and creatures of curiosity—in the sea, on land, and in the sky (Stonehenge, Hogwarts, Aurora Borealis). Another concept that came to fruition was the factoid plaques placed strategically around the building. The idea was to fuel curiosity in people with these tidbits of data, stats and did-you-knows. In total, we designed and installed 71 factoid plaques, 52 room signs, 8 curiosity quotes, 7 art walls, 2 living plant walls and 1 Vegas-themed mural. We’ve also created a curiosity room filled with curious items, books, vinyl records and other cool objects,” says Moe Hung, Director of Brand Design at SurveyMonkey