A Peek Inside ZenithOptimedia’s Prague Office
ZenithOptimedia, a communication media company that offers Live ROI set of data tools helping marketers get valuable campaign insights, hired architecture Studio Reaktor to design their offices in Prague, Czech Republic.
“Already at the first sightseeing tour when architects were impressed by the premises of the former industrial building, originally production of packaging and advertising materials. The main goal was to preserve the industrial appearance, barely significant infrastructure in contrast to newly built modern spaces. Concrete beams, high ceilings and screed floors are complemented by creative spaces. In dark gray boxes we can find colorful telephone booths, seating areas, relax space. Implementation is based on a modern approach to office operations. Employees have plenty of space during their working hours, meeting with colleagues and relaxing. Concentration and workplace performance is balanced by an adequate leisure time with the ability to play games, coworking, or handling personal affairs. The pure and simple openspace in white-gray shades is primarily for work, the colorful and creative common spaces are designed for creative meetings, relax and recharge. The hard and smooth surfaces of the cool interior is refreshed by soft and acoustically absorbent warm materials. Shaggy carpets are pleasant to touch, picked from a range of corporate colors, inviting them to take a nap for a while. The appearance accentuates the distinctive LED panels that are reflected in the epoxy industrial paint. We placed small supportive spotlights into the ceiling. Overall, the interior is located on 3 floors connected by a hall and a staircase. It is an open working space, some parts were separated by glass partitions according to the investor’s requirements. All stand-alone offices are focused on common color “centers”, where employees meet and share their work experiences once in a while. Offices should serve both high commitment and daily needs – recharge, read newspapers at a cup of coffee, laugh with colleague,” says Studio Reaktor
- Location: Holesovice – Prague, Czech Republic
- Date completed: 2016
- Design: Studio Reaktor