A Look Inside MG Empower’s New London Office
Marketing firm MG Empower hired workplace design firm Peldon Rose to design their new office in London, England.
“Their new location at 10–11 Clerkenwell Green, in the centre of London’s creative design hub, is perfect for the ambitious agency. The building was once a uniform factory during the Second World War, and its modern renovation celebrates its history. Glass floors allow all aspects of the architecture to shine through, and the light, airy space is an ideal fit for a company that thrives on creativity and innovation. MG Empower prides itself on innovation and impact, and its office needed to showcase the brilliant work it does with clients from the moment you enter the building. As a bold marketing agency, being able to welcome existing and potential clients into the space was a top priority, as was being able to tangibly demonstrate the team’s unique set of skills.
To make that impact from the outset, Peldon Rose created a shopfront that features pivoting LED screens to give the brand a powerful and immediate street presence. This outward-facing feature can be easily adapted to suit the needs of any given day and helps the company make its mark on the wider creative industry that occupies its surroundings.
Once inside, visitors find themselves stepping into a live portfolio of MG Empower’s work. The hallway that links the entrance to the heart of the space has been designed as a ‘catwalk moment’, where an 85-inch, iPhone-style interactive screen displays successful campaigns in the formats they were designed for. Here, the agency’s client list, including brands such as Dior, Biossance and Bumble, are allowed to speak for themselves – a central feature of the brief to Peldon Rose.”
- Location: London, England
- Date completed: 2022
- Size: 16,000 square feet
- Design: Peldon Rose