Another Look Inside Entain’s New London Office

Another Look Inside Entain’s New London Office

Gaming firm Entain hired workplace design studio Oktra to design their new office in London, England.

“The office layout at Entain is structured to streamline the workplace experience and optimise functionality. The ground floor serves as a multifunctional space termed ‘The Concourse’, encompassing reception, welcome, and events areas, creating an inviting atmosphere for visitors. Upstairs, the focus shifts to the primary working floor, designed to facilitate productivity and collaboration among teams. Contrastingly, the downstairs area is dedicated to social activities, providing a relaxed setting for employees to unwind.

To align with Entain’s sustainability goals, we reformed the existing space and reused materials where plausible. We also retained the original teapoint and designed around the existing architecture. Further contributing to sustainability efforts, the inclusion of a hydroponic farm provides staff with the unique opportunity to harvest their own salad, fostering a sense of connection to the workspace and promoting sustainable practices within the daily routine.

Entain envisioned an exceptional space to host their key stakeholders in the heart of London. To provide a truly unique user experience, we aimed to integrate moments of excitement into the workplace journey. By bringing together sports, interactive entertainment, and sustainability, the office immerses visitors in Entain’s brand personality and purpose. From the welcome journey, users travel through the glazed ‘Player’s Tunnel’ to get to ‘The Concourse’ with an impressive moss wall and cinema display for sports events, to meeting in the in the new boardroom which sits above a two-storey vertical garden.

We changed the way the workspace flows by introducing a ramp to direct arrivals through the ‘Player’s Tunnel’ —an LED-glass tunnel that effectively delineates the visitor and working areas. The tunnel not only makes a striking, initial visual impact, but functions as additional security for the workspace with electronic gates where staff and visitors can check in.

The ‘Experience Zone’ is a dedicated area to showcase the latest technology and gaming machines. Equipped with integrated iPads, this immersive space allows Entain to engage key stakeholders with our brands, allowing them to play Entain’s extensive library of games or discover the latest products in sports betting.

The ‘Gantry’ is a blend of touchdown tables and banquette seating, complete with integrated planters. In addition to providing touchdown workspace for visitors, the strategic placement of this bespoke joinery piece anchors the top floor of the workspace and helps to landscape the working neighbourhoods.”

  • Location: London, England
  • Date completed: 2024
  • Size: 12,000 square feet
  • Design: Oktra
Meeting space
Café / Communal space
Café / Communal space
Communal space
Meeting room