A Look Inside Wild’s New London Office

Michal
Technology
19 hours ago

Personal-care brand Wild recently hired workplace design firm Motive to design their new office in London’s Brixton neighborhood.

“The brief was to elevate the experience of working at Wild while creating a space that acts as a physical embodiment of the brand — bold, playful, direct, approachable and warm — described by the client as “like a best mate on a hen do.”

From the outset, Motive took a light-touch, sustainability-first approach, adapting a largely functional existing office through carefully considered interventions delivered with design and build specialists Soul Spaces. Partitions were reworked to suit Wild’s open, collaborative culture, with investment focused on finishes, materials and bespoke brand installations rather than unnecessary construction.

The bespoke reception desk draws inspiration from Wild’s deodorant case, with flowers blooming from within — a playful nod to the product’s nature-driven ethos and sustainability credentials.

The client’s early instruction to “drench the space in colour” is immediately evident, with organic forms and vibrant tones combining in a way that shouldn’t work — but does. A more-is-more approach establishes the expressive, irreverent character of the brand. Visitors are invited to engage with the surroundings through a hot-pink gumball machine that dispenses mystery Wild gifts — a telling example of how the space is designed to surprise and delight.

As an odour-led brand, it made scents — quite literally — to name the meeting rooms after Wild’s original fragrances. The spaces bring their individual aromas to life through feature rugs, bespoke console tables, pendant lighting and playful objects, from the rain-cloud installation in the ‘Thunderstorm’ boardroom to the radiant rug in the ‘Sunkissed’ room.

At the heart of the office, the all-hands social space opens into a generous open-plan area, anchored by a custom cabinet bar inspired by Wild’s deodorant case.Wild’s products appear throughout the workplace, displayed on bold blue shelving and within a striking anti-gravity installation, keeping the brand constantly present.

For quieter working, two tiled alcoves interpret Wild’s “bathroom revolution”. Each features showerheads that emit light, controlled by hot and cold taps, allowing users to adjust the ambience as they would in a shower.”