A Tour of Fetch’s Cool New London Office
Fetch, a global mobile strategy & app marketing creative agency that delivers mobile-first advertising and digital media services, recently hired interior design firm Peldon Rose to redesign their office, which is located in the iconic Tea Building in Shoreditch, London.
“At the heart of the office space is the central hub which includes reception, meeting rooms and a kitchen. Bringing these features together into one space forms a natural focal point that unites the office and serves as a multi-functional space, supporting the different aspects of the business. The office design is inspired by the creativity of the location, we translated the vibe of East London into the office and created a co-working area in the middle of the workspace. This community hub is an organic, people-centric space that relaxes staff and allows for agile working so staff can work anywhere in the space. We worked closely with the client to reuse as much furniture as possible to create a comfortable environment and create designated areas for staff to concentrate and create in multi-purpose spaces. In keeping with the rustic charm of the building, we carefully considered the creative features we installed and focused on enhancing the company culture with unique, organic finishes. Hand-poured David Samuel posters inject a vibrant, edgy look to the central space and completes the immersive brand experience at Fetch. Reclaimed pallet walls and a secret bar add an element of surprise to the space, using organic features to stay true to the creativity of the location and property. One of the meeting rooms is finished with a table tennis table and astro-turf floor and a pink neon ‘F’ illuminates the room which ties everything together into their all-important brand identity”, says Peldon Rose
- Location: Shoreditch – London, England
- Date completed: 2016
- Size: 16,000 square feet
- Design and photos: Peldon Rose