A Tour of Fresh’s Elegant Jersey City Office
Fresh, a cosmetic company that manufactures natural beauty products, recently hired architecture and interior design firm TPG Architecture to design their new office in Jersey City, New Jersey.
“Looking to relocate their New Jersey headquarters to be closer to NYC, the client tasked TPG with designing a modern, brand-centric office space at the Newport Tower in Jersey City.
TPG partnered with the beauty company on the office relocation project, where the client sought to bring the design codes and core values of their store brand to life. TPG helped the company translate the passionate indie spirit of the brand into a functional, highly collaborative, and inspiring workplace. The building’s cross-bracing system helped drive the office layout. TPG’s designers created a flexible work environment with more open and casual meeting spaces to help meet the client’s growing needs of their teams and business. The floor plan features neighborhood seating and a variety of collaboration zones, phone booths, and huddle rooms. A large portion of the floor is dedicated to the company’s café space, which doubles as a town-hall area.
Fresh’s new office also features a number of specialty spaces to support their creative work, including a shop-inspired boardroom, a content creation lab, quality test room, and VMSD mock-shop. To further accentuate their brand messaging, experiential “Instagrammable” moments are incorporated throughout the office,” says TPG Architecture.