A Look Inside Auto Trader’s New London Office
Automotive marketplace company Auto Trader hired workplace design firm Oktra to design their new office in London, England.
“The design process involved examining Auto Trader’s existing office and designing a scheme to exceed that level of excitement by featuring high-quality environments and cutting-edge audio-visual experiences. For Auto Trader, it was key to create a memorable, immersive experience that represented their brand to everyone who entered their office. To support the various ways that the business operates, the office serves as an engagement tool to entertain both colleagues and guests.
Auto Trader’s new office is a true reflection of their modern-day brand, positioning the company as a forward-thinking and dynamic business and reinforcing their prominent presence within the automotive industry. Every touchpoint speaks of quality, from the boardroom banquette which is reminiscent of a classic car, inspired the look and feel of the car seats, to the considered technology that incorporates seamlessly with the space.
The office’s various technology solutions enable Auto Trader deliver impactful media productions, with the capacity to host podcasts and even produce films within their own workspace. To support these activities, we implemented acoustic materials in all phone booths and meeting rooms, suspending panels above booths and banquettes. Additionally, curtains were added in key areas for individual control, privacy, and sound absorption.
A curved digital display serves as a backdrop for presentations, while a unique art installation made from model cars serves as a gravitational focal point within the office. The 120 staff-voted models tell a story of car history and reflect the culture of Auto Trader’s long-standing influence in the industry.
The employee experience is equally as important as the visitors’. Personal lockers and dry racks for cyclists increase the convenience of working from the office and support employee wellbeing. The open teapoint prompts conversation and relaxation, while showcasing Auto Trader’s collaborative culture to visitors. The choice within their office encourages employees to tailor their work environment to their needs, helping them to maximise productivity.
The office offers a variety of workspaces to meet diverse needs. Rather than a formal reception, a welcome workbench serves the initial touchpoint; equipped with three permanent work positions, it provides space for stand-up collaboration.”
- Location: London, England
- Date completed: 2023
- Size: 3,800 square feet
- Design: Oktra